Getting views on YouTube Ads, but still no customers?
This is the problem that most advertisers face when running campaigns. They get impressions and views on their ads but see little to no sales in return.
Today, YouTube is not only an entertainment hub. It has become a huge marketplace for businesses. From e-commerce to retail, every business is heading to YouTube for their promotions.
Even with such a powerful platform, you won’t see results if you don’t use the right advertising strategy.
In this blog, we’ll break down why to choose YouTube ads and common advertising mistakes businesses make. Also, we’ll share Brandefy’s proven strategy of How Affordable YouTube Ads can convert your viewers Into paying customers.
Why To Choose YouTube Ads?
YouTube ads are paid video promotions that may appear before, after or during the YouTube video. Here’s why businesses adopt YouTube ads to promote their products or services,
- With billions of users, YouTube is a massive video-sharing platform. Running ads on YouTube gives you a chance to attract a large audience pool. It helps increase your brand reach and awareness.
- A study shows that people engage more with video content as in YouTube ads. Therefore, it has a high conversion rate.
- YouTube ads significantly affect the purchasing decisions of the customers. 90% of people discover new brands on YouTube, and 43% purchase the product or service they see on YouTube ads.
- YouTube ads are more cost-effective than advertising on TV or other social media. With its low cost, YouTube ads offer 2.1 times higher ROI than other marketing platforms.
Mistakes That Advertisers Make In YouTube Ads.
Some of the common mistakes that lead to failed ad campaigns are:
Poor Audience Targeting
The most common mistake is poor audience targeting. Advertisers often target an audience that is too broad or too narrow. It prevents ads from reaching the right audience.
Invaluable ads
Invaluable ads are unlikely to drive conversions. Such ads lack a strong hook, compelling visuals, and a clear message to attract the audience.
Confusing Call-To-Action (CTA)
Many advertisers either add a confusing CTA or none at all. Without a correct CTA, the audience may not understand which action to take. It limits conversions.
Budget Mismanagement
Some advertisers fail to manage ad budgets properly. Allocating too much on underperforming ads or too little on high performing ones affect ROI.
Improper Analysis and Monitoring
Many advertisers don’t track performance metrics. It leads to repetitive mistakes and poor campaigns.
Focus on views instead of conversions
Some advertisers think high view count means successful campaigns. Whereas getting views without getting desired actions like clicks, sales and signups is useless.
Using the same ads for the cold and remarketing audience
Another mistake that advertisers make is showing identical ads to both cold (new) audience and remarketing audience (who have already interacted with the brand). Personalized ads deliver better results.
Fear of experimenting with new formats
Most of the time, advertisers stick to only one ad format. Each format works differently based on your goals. Using the same ad format limits reach and potential conversions.
How to Convert Viewers to Paying Customers?
Spending on ads is useless until you get conversions from it. Here’s how you can convert your viewers into paying customers.
Identify Campaign Objectives
The first step for a successful YouTube ad campaign is identifying your objectives.
Identify whether you want brand awareness, lead generation, clicks or sales?
Clear objectives help targeting the right audience, choosing the best ad format and delivering your message more effectively. Also, it helps measure the success of the campaign.
Using Right Keywords
Using the right keywords ensure your YouTube ads appear in the most relevant videos.
Since users watch YouTube videos with learning and problem solving intent, ads matching the video topic are more likely to get clicks and engagement.
For-example, someone watching a video on how to lose weight will find fitness class ads more valuable than any toy ad.
It boosts the chances of getting more clicks and conversions and minimises wasted impressions.
Target The Right Audience
Targeting too broadly or too narrowly often leads to campaign failure. Identify who uses your products or services and who you want to reach to drive conversions.
YouTube helps targeting based on demographics, interests and behavior.
Try to be as specific as possible. For example, if you run ads of fitness classes, narrow it down to Yoga classes for females.
In this way, your ads reach the right audience who are already looking for something similar. It increases engagement and drives more conversions even with minimum ad spend.
Set Daily Budget
Setting a daily ad budget helps you control spending on YouTube ads. You can decide how much to allocate daily depending on your goals and stick to it.
You can start with a small budget, track results and then increase gradually.
YouTube ads work on CPC (cost per click) and CPV (cost per view) models.
To achieve higher conversions and ROI, CPC is more effective. You only pay when someone clicks on your ads instead of wasting on irrelevant views.
In this way, you get a higher conversion rate with lower costs.
However if your goal is brand awareness, CPV is better as it maximizes visibility.
Retargeting
Retargeting directs your ads to the audience who have already interacted with your brand but may not have converted yet. Showing personalized ads to this audience increases the chances of conversion.
For example, someone watched your yoga class ad alongside a weight-loss video but didn’t sign up. When you retarget them with a personalized yoga class discount, it can encourage them to register.
Make sure to monitor the frequency of the ads as retargeting the same audience multiple times can reduce engagement and waste ad spend.
Track & Optimize Campaigns
Make sure to track your campaign’s performance. Keep an eye on analytics and key metrics. Identify which ad format performed best, which keywords boosted reach and which audience segment converted most.
Tracking campaigns helps you cut off underperforming ads and shift your budget to those which drive more clicks and conversions.
In this way, by tracking and optimizing ads you can make most of your budget and convert your viewers into paying customers.
Conclusion
YouTube ads have higher conversion potential than other social media ads. It helps you reach a wider audience and drive more conversions – but only if run strategically. Many campaigns fail when businesses lack mindful planning.
In this blog we’ve shared Brandefy’s proven tips to maximize conversions with controlled ad spend. You can apply them and make the most of your budget.
For more expert and budget-friendly campaigns, contact Brandefy and unlock unstoppable conversions — Start your campaign today!
FAQs
Can YouTube ads give results with a small budget?
Yes, if run strategically, YouTube ads with a small budget can also deliver results. However, a bigger budget allows you to test new ad formats and choose the one that best fits your goals.
Is CPC better for my ads or CPV?
It totally depends on your goals. If you want brand awareness , CPV is better since you pay when someone watches your ad for more than 30 sec. However, if your goal is clicks and conversions, CPC is more effective as you pay only when someone clicks.
Do I need to have a YouTube channel to run campaigns?
Yes, you must have a YouTube channel with public videos uploaded on it. These videos will be used in ad campaigns.
Can I run YouTube campaigns on my own?
Yes, you can run YouTube ads on your own but it has a higher risk of wasted spend and low conversions. For consistent results, it’s better to hire professionals to run your campaigns. They can help maximize ROI, avoid costly mistakes and deliver long-term outcomes.
